Yandara Yoga Institute – Driving Enrollment Through Digital Innovation
Client
Yandara Yoga Institute
Industry
Health & Wellness
Turnaround Time
3 months
Services
Digital Marketing Strategy & Lead Generation
Challenge
Yandara Yoga Institute, a renowned destination for immersive yoga teacher training programs, faced declining visibility and enrollment in a saturated market. Their existing digital strategy lacked the targeting and automation needed to effectively convert interest into sign-ups. The challenge was to enhance online presence, improve lead nurturing, and ultimately increase enrollment rates for their international training programs.
Approach & Solution
How I drove measurable results for Yandara Yoga Institute
Comprehensive Digital Audit
Reviewed Yandara’s digital presence, UX, SEO, and analytics to uncover key improvement areas and performance gaps.
Content Strategy Revamp
Produced SEO-rich blogs, testimonials, and immersive retreat videos to engage, inform, and emotionally connect with potential students.
Multi-Channel Ad Campaigns
Launched Google, Facebook, and Instagram ads with smart retargeting, location targeting, and urgency-based messaging.
Email Automation & Lead Capture
Built custom lead funnels with automated nurturing sequences (FAQs, testimonials, deadlines) using Mailchimp & Klaviyo.
Technical SEO & UX Enhancements
Fixed crawl errors, improved mobile speed, and added schema markup to enhance search ranking and user retention.
Project Results
Real metrics and meaningful impact for Yandara Yoga Institute
+40%
Increase in Enrollment Inquiries within 3 months
3x
More Organic & Paid Website Traffic
#1
Ranked Top for "Yoga Teacher Training Baja"
+25%
Higher Email Conversion Through Automation
2x
More Instagram Engagement from Reels & Ads