Angel Aligner – Strategic SEO & Brand Optimization

Industry

Healthcare | Orthodontics

Services

Performance Marketing, Storytelling & Messaging

Tools

Google Search Console, Screaming Frog, SEMrush, Ahrefs, WordPress

Context & Objectives

Angel Aligner is a growing brand in the highly competitive clear aligner market, contending with industry giants like Invisalign and SmileDirectClub. Despite strong clinical results and product innovation, the brand faced challenges in digital visibility, especially in organic search.

Core Objectives

Discoverability

Boost organic visibility on Google by targeting high-intent keywords and improving indexing.

Lead Generation

Establish blog content and landing pages to attract and convert search-driven traffic.

Technical SEO

Resolve site speed, structure, and indexing issues for better performance and crawlability.

Topical Authority

Create educational content that positions Angel Aligner as a trusted resource in the space.

Local SEO

Optimize for location-based search with region-specific content and business listings.

Discovery Phase

Technical SEO Audit

Indexed over 1,000 pages with Screaming Frog and Google Search Console.
Identified issues: duplicate content, broken internal links, bloated scripts, non-optimized images.
Poor CLS and LCP metrics were hurting mobile performance.

Competitor Benchmarking

Analyzed SEO strategies of key competitors like Invisalign and Candid.
Identified keyword and backlink gaps, user funnel design issues.
Missed opportunities for rich snippets, FAQs, and comparison-based pages.

Strategy & Implementation

Website & Performance Optimization:
- Refactored HTML structure to improve crawlability
- Compressed assets, enabled lazy loading, browser caching
- Improved mobile UX with responsive layouts and clickable CTAs
- Added structured data (Product, FAQ, Review)

Keyword Mapping & On-Page SEO:
- Mapped 80+ transactional and informational keywords
- Updated title tags, H1–H3 hierarchy, content length
- Localized content and meta tags for geo-targeted search

Content Architecture Redesign:
- Introduced blog pillar-cluster structure
- Launched educational series like:
"How Clear Aligners Work",
"Treatment Timelines by Age",
"Clear Aligners vs Braces"
- Built SEO-optimized landing pages by aligner type

Local SEO Activation:
- Optimized Google Business Profile with categories, services
- Created location pages for 10 regions
- Collected reviews and Q&A content to boost local trust

Analytics & Conversion Tracking:
- Tracked clicks, bookings, newsletter signups
- Built real-time dashboards with Data Studio
- Measured goal completions across organic, paid, and referral

Measurable Outcomes

Metric	Before	Change
Organic Traffic (Monthly)	~8,000	+81%
High-Intent Keywords (Top 5)	6	+266%
Avg. Page Load Time	3.8s	-50%
Bounce Rate	52%	-20.5 pts
Local Search Impressions	~7,000	+157%

Reduced load times & improved mobile UX

Significant increase in qualified inbound traffic

Local visibility reinforced across all target regions

Project Highlights

Cross-Functional Collaboration

Aligned devs, designers, and content teams for seamless execution of the strategy.

SEO Playbook Delivery

Developed a custom internal SEO guide to empower Angel Aligner’s content team.

Multilingual SEO Framework

Prepared hreflang structure and localization for future French & Spanish expansions.

Scalable Architecture

Laid a robust, clean, and scalable technical SEO foundation for long-term growth.