Everwell CBD

Client

Everwell CBD

Industry

Wellness

Turnaround Time

6 months

Services

Full-Scale Brand & Digital Presence Development

Everwell CBD was a new entrant in the highly competitive CBD industry, looking to establish itself as a trusted, premium brand. Unlike well-established competitors, Everwell had no existing brand identity, website, or digital presence—everything needed to be built from scratch.

 

The Challenge

Creating a complete digital presence for a new CBD brand in a highly regulated, competitive industry. The project required developing every aspect of the brand’s online presence while navigating complex CBD marketing restrictions.

  • Establishing a strong brand identity to position Everwell as a premium, trustworthy CBD brand.
  • Building a fully functional e-commerce website, optimized for conversions and compliance with CBD industry regulations.
  • Developing SEO-driven content strategy to drive organic traffic in a highly competitive market.
  • Creating email marketing automation to nurture leads and improve retention.
  • Implementing a scalable digital marketing strategy to drive initial sales and long-term customer growth.

My Role: Leading the Full Digital Transformation

As Project Manager, I was responsible for the entire digital transformation, from concept to launch. This meant coordinating teams of designers, developers, content writers, and marketers while ensuring every aspect of the brand aligned with its growth and positioning goals.

  • Defining the brand’s vision, identity, and positioning in the competitive CBD market.
  • Overseeing the website development process, ensuring high performance, UX optimization, and compliance with CBD regulations.
  • Managing content creation & SEO strategies to establish organic traffic growth.
  • Building and launching email marketing campaigns to drive engagement and retention.
  • Leading multi-channel digital advertising efforts to generate brand awareness and sales.

Project Execution

Brand Identity & Positioning

  • Defined Everwell’s brand identity, including logo design, color palette, typography, and messaging, positioning it as a premium, science-backed CBD brand.
  • Created brand guidelines to ensure consistency across packaging, website, and marketing materials.
  • Developed a brand voice that was informative, calming, and authoritative, designed to educate customers and build trust

SEO & Content Strategy

  • Seamless user experience (UX) & intuitive navigation for easy product discovery.
  • Mobile-first design, ensuring fast-loading pages & smooth checkout process.
  • Compliance with CBD industry regulations, including age verification, payment gateway limitations, and legal disclaimers.
  • SEO-friendly site architecture, making it search-engine optimized from day one

Website Development & UX

  • Seamless user experience (UX) & intuitive navigation for easy product discovery.
  • Mobile-first design, ensuring fast-loading pages & smooth checkout process.
  • Compliance with CBD industry regulations, including age verification, payment gateway limitations, and legal disclaimers.
  • SEO-friendly site architecture, making it search-engine optimized from day one.

Email Marketing & Automation

  • Designed and executed email marketing campaigns to nurture leads and retain customers.
  • Implemented welcome sequences, abandoned cart recovery, post-purchase follow-ups, and educational email series.
  • Optimized email copywriting for high open & click-through rates.

Digital Advertising & Growth

  • Launched targeted paid media campaigns on Google Ads, Native Advertising platforms, and Rumble Ads.
  • Developed retargeting strategies to convert website visitors into paying customers.
  • Optimized ad creatives and messaging based on data-driven A/B testing.

The Results

%

Increase in Email Engagement Rates

%

Increase in Organic Traffic in the First 3 Months

%

Increase in Customer Retention

%

Growth in Monthly Revenue Post-Launch

Why My Role Was Critical

This wasn’t just about launching a website—it was about building a brand from scratch, creating a scalable foundation for long-term growth, and navigating the challenges of marketing in the CBD industry. As Project Manager, I:

 

  • Transformed a concept into a fully operational brand.
  • Led all aspects of execution—from branding to sales strategy.
  • Ensured compliance with strict industry regulations while driving aggressive growth.
  • Created a scalable e-commerce & marketing framework for future expansion.

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