Platform Development

BZZR – Digital Platform Development

Managed the development of a digital platform for the creative economy, scoping features, leading the product roadmap, and aligning UX with brand goals.

Strategy

Everwell CBD – Crafting a Premium Digital Brand from Scratch

Oversaw content creation, search engine visibility, and lifecycle email flows to strengthen customer acquisition and retention post-launch.

Brand Management

Go Beyond Luxury – Digital Revamp for Luxury Auto Brand

Spearheaded digital transformation of a luxury auto brand, including brand refresh, UX redesign, and premium positioning strategy across web and paid channels.

Marketing

Angel Aligner – Strategic SEO & Brand Optimization

Led SEO and content roadmap creation for a medical tech brand, overseeing technical optimization, competitor analysis, and content team coordination.

Digital Strategy

Yandara Yoga Institute – Driving Enrollment Through Digital Innovation

Delivered a full-funnel digital campaign, SEO, PPC, and landing page optimization—to increase global course enrollment and improve lead quality for a wellness education brand.

Content Strategy

CliqueTV (Canal+) – Enhancing Virality & Audience Engagement

Managed cross-functional efforts to optimize CliqueTV’s content strategy, increase shareability, and improve audience interaction on major social and video platforms.